Google Search: Driving Value in the Age of Assistance

Meta and Google drive traffic to your D2C website, but most visitors leave without buying, and many of them purchase later on Amazon. The ad platforms can’t see that spillover, and when a shopper touches both Meta and Google, each one claims the same order.

In this masterclass, Hector Ai will show how multi-touch attribution on your website gives you true first-touch and last-touch ROAS, matched deterministically at campaign, ad set, ad group and ad level, along with how many clicks actually land on your site and which campaigns are inflating platform-reported numbers. We will then follow those same visitors onto Amazon through Amazon Marketing Cloud, showing who went on to buy, what they bought, which search terms they used (brand, generic or competitor), and what that Amazon revenue adds to each campaign’s real return.

The session is built for founders, growth heads, e-commerce leads and performance marketers who want to allocate budget based on where their ad spend actually converts, not on what each platform reports.